Have you got your tickets for the Hotel Insights Forum this year? The 2018 event takes place in London on Tuesday 11th September. The Hotel Insights Forum is a full day event, driven by BDRC’s exclusive customer insight data.
Industry luminaries will tackle the threats, opportunities and challenges faced by the hospitality industry. Speakers will include Joe Stather (CBRE), Frank Reeves (Avvio), Joanna Fisher (Kew Green Hotels), Steve Lowy (Anglo Educational Services), Ciara Crossan (WeddingDates), Anthony Pickles (VisitBritain), Andrew Sangster (Hotel Analyst), Saar Sharon (West Ridge Asset Management), Krishan Kadodwala (Expedia) and many more!
Read an interview with Joe Stather for his views on a range of important subjects in the industry ahead of the event. Read his thoughts on the urgent need for hotels to satisfy and retain staff, why Airbnb are infiltrating the challenging meetings market, and the headwinds likely to impact future demand growth. These are all points to be discussed in more detail at the upcoming Forum.
Also to be covered on the day is the concept of Brand Advantage. This metric combines brand familiarity with the Brand Margin® methodology, which was designed to discover the true value of a brand – the premium that people are willing to pay for that brand over the alternatives. Matt Costin will be discussing Brand Advantage and taking the model further at the Hotel Insights Forum.
Further sessions offer an overview of the current state of the UK hotels market, and how the country is being perceived by travellers from key source markets. The evolution of the guest booking journey is another important focus point.
To view the full programme of events for the day visit the website: www.hotelinsightsforum.com.
This event takes place at Banking Hall, London on Tuesday 11th September 2018. Get your tickets now!