Considerate Hoteliers supplier member Xeros, the innovator of an ultra-low water laundry system, has unveiled the results of a consumer survey. It highlights how towels impact the overall quality of the hotel guest experience. The Xeros towel survey shows that the quality of towels is paramount in the increasingly competitive hospitality industry, which has to operate within growing environmentally-conscious parameters.
The Xeros towel survey revealed that 94% of all respondents believe that the quality of towels is important for overall customer satisfaction. When asked about towel attributes, cleanliness was identified as the most important attribute followed by the softness of towels. Surprisingly, high thread counts, the attribute that is generally associated with expensive luxury towels, came in last.
Environmental concerns also play a major role in hotel selection. Customers care about the environment. They reuse towels and want hotels to have eco-friendly laundry operations. 85% of respondents reuse towels because they are concerned about the environment. 77% of people said that when choosing a hotel they actively search for places that have eco-friendly laundry facilities.
Xeros is changing the way textiles are cleaned. Using patented technology, the Xeros System for commercial cleaning uses up to 80% less water, 50% less energy, and approximately 50% less detergent, and delivers superior cleaning results compared to conventional washing. Xeros was recently awarded a Bronze Medal in the prestigious Edison Awards; was named a top invention by TIME magazine, winner of ‘Best Technological Breakthrough’ in The Climate Week Awards 2011; and listed in Worldwide Fund for Nature’s survey of global ‘Green Game Changers.
To receive a copy of the survey click here.