Considerate Hoteliers is delighted to have ‘acquired’ two new Con-Serve™ users – Hoxton Hotels and Ruby Hotels – continuing the trend of increasing its projects in the Boutique Hotel Market. Following innovators such as The Zetter Hotel Group, who were one of the first to sign-up for the use of Con-Serve™ three years ago, the Hoxton Hotel Group has just committed to increase its overall resource efficiency by joining the ranks of Con-Serve™ users last month.
Equally we are working with another new disruptor brand, Ruby Hotels. Born in Austria, with three properties in Vienna already tried and tested, they are now expanding in to the German market – having already opened hotels in Munich and Düsseldorf, a further property in Hamburg will be opening later this year.
These new accounts with Hoxton Hotels and Ruby Hotels confirm the fact that innovators in the hotel market are also more in-line with the current trend of integrating responsible business practices into their properties, and are embracing sustainability fully as they understand the importance this issue represents with their target market, the Generation Y and Z travellers.
Additionally we have just launched a series of creative training workshops with The Doyle Collection, which will empower their staff with the tools to deliver their very ‘own, brand-linked’ sustainability story.
Being innovators ourselves at Considerate Hoteliers with the array of solutions we now offer – not only by providing innovative technology such as Con-Serve™, but also by creating our own CSR Communication Tools aimed at Social Media, as well as offering future-orientated workshops for staff – we are very excited to be working with like-minded people in trendsetting hotel companies and assisting them in furthering their sustainability agendas.