Job Title: Marketing Executive
Company: Considerate Group (Considerate Hoteliers Ltd)
Salary: From £22k depending on experience
Starting Date: As soon as possible
We are looking for a talented Marketing Executive to undertake marketing and client facing projects for the benefit of our company. You will organize creative and promotional campaigns that will make a difference to our company’s success according to trends and customer requirements.
The ideal candidate will be passionate about the “art” of marketing and will have an abundance of ideas for building efficient strategies. They should bring forth a strong arsenal of techniques and methods to promote our products, services and public image.
The goal is to reach out to the market and cultivate the customer’s interest in our products and services in ways that strengthen our reputation and facilitate our continuous growth.
You will have the opportunity to work in a vibrant environment, within a passionate team committed to bringing sustainability to the hospitality industry and growing the business as the leading specialist in the segment.
We are an innovator in sustainable technology and advisory solutions for the hospitality industry – with a sophisticated data management system, a series of innovative strategy methods, reporting and client-facing services. You will be required to execute a variety of tasks with a steep learning curve, will be given immediate responsibilities on account support and will have opportunities to join client-facing meetings with prestigious brands.
Considerate’s mission is to help hospitality businesses operate more responsibly. Through a series of services such as sustainability advisory (including staff training and workshops) CSR Reporting, our sustainability data management platform Con-Serve™ and the Considerate Hoteliers memberships, we support our clients to integrate sustainable and responsible business practices at all levels. We are also in the testing phase of our new mobile app, Fluttr, that is aimed to help SME hospitality businesses leverage on the smart metering rollout in the UK.
Marketing Executive Responsibilities
Conceive and develop efficient and intuitive marketing strategies for our existing Considerate Hoteliers membership (Hotels and Suppliers)
Organize and oversee communication campaigns (social media channels and traditional media), trade exhibitions and participation in other industry events
Initiate and control surveys to assess customer requirements and dedication
Write copy for diverse marketing distributions (sales pitches, press releases, website material and client’s presentations
Maintain relationships with media & publishers to ensure collaboration in promotional activities
Monitor progress of campaigns using various metrics and submit reports of performance
Managing & updating various databases from different industry segments
Maintain our CRM system up to date on monthly basis
Collaborate with managers in preparing budgets and monitoring expenses
Compile marketing and sales reports
Work with other executives to incorporate marketing needs into overall company planning and strategy
Monitor competitor activity and brainstorm potential improvements or changes in marketing strategy, products, or services
Attend client meetings, sales pitches, trade shows and participate in client workshops
Adhere to and implement company policies and procedures
Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
Proven experience of minimum one year as marketing executive or similar role.
Good understanding of market research techniques, data analysis and statistics methods
Thorough knowledge of strategic planning principles and marketing best practices
Proficient in MS Office and marketing software (e.g. Constant Contact)
Proficient in key social media channels (Twitter, LinkedIn & Instagram) and web analytics
Excellent communication and people skills
Strong organizational and time-management abilities (multi-tasking)
Creativity and commercial awareness
BSc/BA in marketing, business administration or relevant discipline
Adaptable and flexible
Happy to work in a fast changing environment
Real passion for sustainability
Interest in hospitality industry
Knowledge of 2nd language a bonus
Must have right to work in the UK
Please send your CV and cover letter for this position to Kate Orszulik at firstname.lastname@example.org