The Considerate Group is a specialist company that helps businesses from the hospitality sector and other industries linked to it operate more responsibly

Our founders and managing partners, Benedetta & Xenia, came from a global hospitality background – both with rich & varied experiences of hospitality & business on many levels. They also share a life long concern for the environment, passion for sustainability and an awareness of the impact we are creating all around us, at all times.

They decided to combine their skills & interests to work with hotels to drive them to incorporate more sustainable solutions and responsible business practices in to their operations. This concept grew in to The Considerate Group.

We have developed a range of services to help businesses operate more responsibly – whilst also reducing their costs & increasing employee engagement. These solutions include the Con-Serve™ data management system, comprehensive advisory services, guidance with reporting to various standards and engaging team workshops.

It is our endeavour to work with our clients to find the best way forward together, developing strategies, which adhere to International frameworks as well as being adoptable into their daily operations. The Considerate Group’s client portfolio includes many forward-thinking and dynamic clients. The list continues to grow, as more and more operations broaden their business scope to include responsible practices.

Our core values motivate our dedicated team to work with businesses to achieve positive change. Collaborations & partnerships are key to sustainability, and we work with a wide range of organisations to build a stronger base from which to create change on all levels.
We are innovators in our field, always looking towards the future.

We are Considerate, Collaborative, Innovative, Dedicated, Honest, Leaders.

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Meet Our Team

Our team

Benedetta Cassinelli
Managing Partner

Benedetta has over 18 years’ executive level experience of both online and offline travel markets with in depth understanding of hospitality industry as a whole. At Travelselect.com she looked after the business and corporate strategy and was Head of New Business when Travelselect was acquired by Lastminute.com. She then joined Western Oriental, a luxury tour operator, as Business Development Director where she led the online strategy and development of new revenue streams. She was also involved in the research and acquisition of three small tour operators to be integrated into the Western Oriental then listed on the AIM stock exchange.

After a two-year break dedicating herself to volunteering for Network 4 Africa, Benedetta joined forces with Xenia to advise hotels on bespoke sustainable strategies. This led to them to take over Considerate Hoteliers Association.

She graduated with a BA Hons in International Business Administration from EBS London, and subsequently gained a Master degree in Policy Studies at City University, London.


Xenia zu Hohenlohe
Managing Partner

Xenia began her career in the hospitality industry 23 years ago and brings a wealth of experience and expertise to the company. She has handled the PR for cultural tourism Spain and international hotel groups such as Mandarin Oriental Hotels and Oberoi Hotels as their European Account Manager. She then spent three years at Amanresorts, first heading Sales & Marketing for The Americas & Europe, then building up the European Sales Office in London before moving into operations as Assistant General Manager for the Amanjena, Marrakech. Having developed a thorough understanding of the various operational as well as commercial aspects of the hotel business, she joined forces with Benedetta to re-brand and re-position Considerate Hoteliers. Xenia is based in our Munich office and is fluent in five European languages, which positions the company perfectly for a European expansion.

Xenia’s motivation is her life-long concern for the environment and desire to create new systems for the integration of sustainable practices into the hospitality industry

She holds a BA in Communications from the CENP in Madrid. Xenia acts as an advisor to The Prince of Wales' Charities' International Sustainability Unit and is a Trustee of the Richard Ormonde Shuttleworth Remembrance Trust - a trust with a deed for agricultural education.


Diana Prince-Parrot
Senior Sustainability Analyst

After obtaining her first-class honours degree in management with German, Diana received multiple scholarships that enabled her to pursue her interest in sustainability at the University of Nottingham. Aside from gaining a strong insight into sustainability and its challenges, Diana also led a client facing consulting project for a local care home. She has been awarded a distinction and the Best Performance of the 2016 Class Award for her Master's in Sustainability.

Diana comes from a diverse background of studying and working in Slovakia, Germany, UK and Australia. She brings with her expertise in data analysis, acquired during her eight months' placement in Germany. Diana is responsible for client relationship management, bespoke reporting, and the technical delivery of Con-Serve™, Considerate hoteliers data management system for the hospitality industry.


Joanna Kapatou
Business Development Manager

After completing her studies in Hospitality & Tourism in Greece, Joanna was a scholarship student at Le Cordon Bleu London. Working alongside some of the most reputable chefs in Paris and London gave Joanna the chance to enhance all aspects of her culinary knowledge.

Parallel to her studies, she continued working in hotels and private member clubs in London – both back and front of house. Although food is her big passion, Joanna is conscious of the immense waste generated and is committed to driving awareness of this and reducing it. Joanna is the day-to-day contact at the Considerate Hoteliers office for members and clients.


John Rogers
Head of Finance

John is an accountant with considerable experience in the development of financial and operational management in a wide range of consumer facing businesses. He has a particular interest in the successful implementation of new online strategies.

He held key leadership roles at Travelselect.com and Lastminute.com when they were achieving rapid growth of their online travel services.


Federica Pignataro
Sustainability Executive

Federica graduated from the University of Hertfordshire in BSc Environmental Management with 1st class honours. She received the University prize for best performance on the geography and environmental management programme. During her degree she was an environment and sustainability team assistant at the University of Hertfordshire, where she gained knowledge on how important it is to convey a clear CSR strategy, by making it seem more manageable and less remote. She integrated the Universities’ CSR strategy and policies by organising awareness campaigns, schemes and events including the NUS Green Impact Scheme, Fair Trade Fortnight, and waste awareness campaigns. Federica is an associate member of the Institute of Environmental Sciences.

Federica works with Considerate Hoteliers on all aspects of CSR strategy, advisory and policy work, for which she offers structure, knowledge and extensive research skills.


Katharine (Kate) Orszulik
Customer Relationship and Office Manager

Having completed her degree in European Studies in the UK, Kate began working in the tourism industry in France in 2004. She worked in operational and management roles in resorts in France and Canada, before returning to the UK. She then held management positions in hotels for Novotel in London for seven years in Front Office & Rooms Division. Kate later spent two years working in a hospitality management role in New Zealand.

Kate combines her passion for travel and experience in hospitality operations with a strong passion for sustainability. She manages the membership programme for hotels and suppliers.


Anton Kelly
Data Analyst

Anton graduated from the University of Auckland with a conjoint degree in Philosophy and Ecology. During his studies he won two research scholarships primarily focused on using advanced statistical methods on biological data. Briefly working in the hospitality industry upon his arrival to the UK, he has recently been a financial assistant at King’s College London before joining Considerate Hoteliers

Anton now brings his expertise in data analysis to the team, assisting in client relationship management, bespoke reporting, and the technical delivery of Con-Serve™.


Advisory Board

Professor Graham Miller
Chairman - Executive Dean of the Faculty of Arts and Social Sciences, University of Surrey

Richard Williamson
Head of Consulting, Edison Group

Carlos Couturier
Founder, Habita Hotels

Alice Daunt
Founder, Daunt Travel

Rudi Kull
Founder, Kull & Weinzierl Hotels & Restaurants

Mark Britton Jones
Campus Director, UK Glion Institute of Higher Education

Justin Mundy
Director, Prince of Wales’ International Sustainability Unit


We are proud to be working with the following companies and organisations:

  • DHYBRID offers turn-key solutions as well as tailored control systems for your hybrid energy supply. They combine conventional energy supply, like diesel generators with renewable energy supply and storage technology, to significantly reduce energy costs, CO2 emission and environmental pollution of the existing power generation.

    DHYBRID has provided installations for the leading hotel brands around the world. DHYBRID and Considerate Hoteliers joined forces in to provide a unique solution for the hospitality industry, where energy data from their systems is fed directly into the Con-Serve™ data management system by Considerate Hoteliers. Ultimately, end users have total control on their energy resource consumption.

  • EpiSensor's Industrial Internet of Things (IIoT) Platform makes it easier than ever to collect data, so clients can make better decisions, reduce cost and improve sustainability. Considerate Hoteliers uses Episensor technology in many of their installations where clients require live data feed and sub-metering solutions.

  • Cross River Partnership (CRP) is a public-private partnership that was originally formed to deliver cross-river infrastructure projects such as the Millennium Bridge. CRP has since diversified to deliver a wide range of externally-funded, multi-partner regeneration projects.

    CRP is currently delivering a range of regeneration programmes in the central London sub-region, which each contribute to the achievement of one or more of four objectives: sustainable employment opportunities; economic growth and prosperity; air quality and carbon reduction; and making places that work.

  • SmarterDharma is a social enterprise that facilitates behavioural change for a sustainable future. It inspires, empowers and enables organisations, policy makers and communities to progress towards decision making for addressing and mitigating climate change challenges, globally.

    Through its work with the hospitality and tourism industry, Smarta Dharma helps realise the potential that the industry holds in shaping environmental, social and economic growth for India and the world.

  • NOW is galvanising the industry to use the power of business to be a Force for Good. Join the NOW Force for Good Alliance of inspiring companies that support what matters - accountability and transparency to keep the confidence of customers and a sustainable travel experience to make a positive difference.

  • CleanConscience is a not-for-profit organisation offering the UK hotel industry a chance to reduce its environmental impact and save lives. Collected soap is sorted, sterilised, reshaped and distributed to those in need of sanitation. Recovered plastics are baled and sent for recycling. Impact is measured and reported. Join CleanConscience and your hotel can convert tonnes of waste into a meaningful, sustainable programme that will be embraced by employees and admired by guests. Programme fees will be bespoke, based on your establishment's requirements and to suit your budget.

  • Hotel & Spa Tech Live is the UK’s most exciting event for the technology, systems, products, and services that are breaking new ground in the hotel and spa sector. As technology becomes more critical to the hospitality industries, Hotel & Spa Tech Live provides the sector with an opportunity to find the very latest cutting-edge supplies designed to create an unforgettable experience for customers, from the innovators behind these industry-transforming solutions.

  • Slow Food is a global, grassroots movement with thousands of members around the world that links the pleasure of food with a commitment to community and the environment. The aim of Slow Food UK is to seek and promote a better way to eat, celebrating local food traditions and protecting UK’s edible biodiversity.  Considerate Hoteliers and Slow Food UK offer one another mutual support, with Slow Food UK being involved in Considerate Hoteliers’ Annual Awards, setting out criteria and acting as judge for the Slow Food Chef of the Year.  Through this initiative, Slow Food UK and Considerate Hoteliers hope to find a new chef champion to inspire and promote the values of a more sustainable, cleaner and better food in hospitality.

  • Plan Zheroes aims to inspire organisations to become ‘zero food waste heroes’. To help them achieve this goal they have developed an online, interactive map to link up organisations who can donate surplus food with those who really need it. This includes a huge range of charitable organisations working with the estimated 4 million people in the UK suffering from food poverty.

  • The Carbon Trust is a world-leading not-for-profit organisation helping businesses, governments and the public sector to accelerate the move to a sustainable, low carbon economy through resource reduction, energy-saving strategies and commercialising low carbon technologies. Our mission is to tackle climate change by accelerating the move to a sustainable, low carbon economy that delivers jobs and wealth. We can help organisations put sustainability at the heart of their business strategy and gain a competitive advantage in the market. 

  • WRAP - WRAP is the UK's leading delivery body for resource efficiency.  It was set up in 2000 to help recycling take off in the UK and to create a market for recycled materials. Over the last decade, WRAP has helped and continues to help governments devise strategies to deal with these issues through its expertise, research and practical advice. CH is a supporter of WRAP's Food Waste initiative encouraging hospitality outlets such as hotels to recycle, use less and cut back. Target – zero waste to landfill.

  • Green Traveller feature hundreds of holidays that can be conveniently reached by bike, public transport, train or ferry. GT's aim is to connect sustainable transport with inspiring experiences offered by local tourism businesses to support local economies. A natural partner for CH, together with GTBS, with CH majoring on networking, Green Traveller on marketing and GTBS on accreditation. Singing from the same hymn sheet is an apt description of the relationship.

  • The Travel Foundation is an independent charity working with the travel industry towards a sustainable future. They do this by working with partners in destination countries on projects that benefit businesses, local communities, the environment and holidaymakers. They turn what they learn into tools, training and business support to encourage industry-wide changes towards sustainable tourism.

  • The International Tourism Partnership (ITP) brings together the world's leading hotel companies to provide a voice and authority on environmental and social responsibility in the industry. The charity demonstrates in a very practical way that environmental and social responsibility makes good business sense. ITP does this by highlighting best practice, offering a range of practical products and programmes and tackling emerging sustainability issues through its collaborative working groups.

  • Green Hotelier is the leading source of information on the sustainable and responsible agenda within the hotel industry. As the key communication tool of the International Tourism Partnership, Green Hotelier has a serious commitment to delivering accessible, expert and honest content. Whether a hotelier looking to 'green' your property, a responsible tourism student, a sustainability commentator or someone simply looking to keep on top of the latest industry news, this free online publication provides heaps of helpful information.

  • The World Travel & Tourism Council (WTTC) is the forum for business leaders in the Travel & Tourism industry. With Chief Executives of some one hundred of the world's leading Travel & Tourism companies as its Members, WTTC has a unique mandate and overview on all matters related to Travel & Tourism. WTTC works to raise awareness of Travel & Tourism as one of the world's largest industries, supporting 260 million jobs and generating 9 per cent of world GDP.

  • At Triodos Bank our ethical values are at the heart of everything - from the products we offer, to the businesses we fund and the relationships we build with our customers.


We are currently recruiting for Sustainability Executive internship. Please see job specification

The Considerate Group is an equal opportunities employer that values diversity and we welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, gender identity or age.

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